Ep21: Overcoming the Fear of Selling with Kendrick Shope

Apr 7, 2020

Let’s talk about SELLING. Yes, that part of all businesses, big or small, that we all feel so queasy talking about. That process that a lot of business owners shy away from because of fear and doubts.

I am part of the many, many entrepreneurs who have these fears and doubts about selling my service to folks who need it. But it is time we knock out all those fears, with the help of my amazing guest in today’s podcast- Kendrick Shope!

Kendrick is an international sales authority, creator of the Authentic Selling®️ process and the founder of Authentic Selling®️ University, the leading online sales training for modern businesses producing millions of dollars in revenue for her students. She hosts the Authentic Selling®️ TV reaching 186 countries and 6 continents where she provides sales expertise that is sweet as pie but tough as nails. She has been featured on the Steve Harvey Show, NBC, Forbes, INC, Reader’s Digest, HLN, and dozens more.

If you want to finally build your business and a life you deserve without the fear of selling, this podcast is for you! Let’s discover how you can fall in love with selling and how you can effectively sell your service or product without feeling guilty, icky, sleazy, slimy or pushy! 

Soul Stirring Quotes


“You don’t have to sell the way other people sell. You can do it the way that works for you.”

“The textbook definition of selling is the exchange of money for product or service, there’s nothing icky, sleazy, slimy or pushy about it.”

“You are either a painkiller or a pleasure filler.”

“You need to find a way to constantly deliver your message so that your people can get the help they need and you can create the life you want to create.”

”Helping is the barometer. It is the thing that we go for in everything we do.” 

“It is your responsibility to sell what can help your clients, you can’t take responsibility for what another being does.”

“You don’t have to have all done perfectly before you offer your amazing product or service.”


Episode Timecodes:

  • 3:40 Why are we afraid to sell?

  • 8:22 What are the pleasure centers of the brain and how men and women react to this?

  • 10:59 What’s the #1 misconception that women in business have about selling?

  • 18:28 What are the greatest barriers or issues most women should change when it comes to selling?

  • 23:00 What you can do to help people invest in themselves and product or service you are offering.

  • 26:36 Kendrick’s story on lumber and how it relates to selling and value.

  • 33:40 Kendrick shares her advice to people whose personal worth is tied or attached to their offer.

Links Mentioned:

3 Mistakes Keeping Your Business Broke & How To Fix Them http://go.kendrickshope.com/3-mistakes

Connect with Kendrick


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