Ep56: Building Authority Online with Molly Trotter
How are you building your authority as a coach in the online world? Do you find yourself overwhelmed and scared of being you in front of a camera and getting yourself out there?
We are stoked to have Molly Trotter in this special podcast to talk about building authority online. Molly is passionate about helping entrepreneurs and small businesses build, launch, and scale their businesses so they can get their messages out in a major way. After she left the news industry, she found her calling in the world of digital marketing helping coaches and consultants through on-camera coaching plus increasing their influence and conversions through customs strategies to grow their business online with the Dream Factory team.
In this podcast, she will share how she got into the coaching space from being a news anchor. She will share her perspectives on how to build authority and having an authentic presence in an online space that’s full of fluff. She will also get into the common problems of creating authority online, why some people find it hard to be themselves in front of the camera, and how to build your confidence.
Are you ready to be THE authority figure in your space? Then make sure you listen to this inspiring new episode!
Soul Stirring Quotes
“The internet is bombarding us with so many things that we don’t need, why not put your services, your program out there? People need that transformation in their business, their life, wherever that may be.”
“The authority figure comes when you show up consistently and you embody what it is that you are trying to sell, share, or teach.”
“If you don’t know what showing up looks like, go find somebody in the space you’re in and start asking questions.”
“I practiced a lot, I messed up a lot, but people see me as the authority figure because I keep showing up no matter what.”
“The only way to know if people are hearing you is by putting yourself out there.”
“You don’t need to be perfect, you just need to show up and start messy.”
“Stop looking at what everybody else is doing on how you want to show up on camera.”
“I love what I do because I’m truly coming from the heart of my mission.”
0:28 Heather introduces Molly, her background and what she does today.
1:47 Molly talks about her career as a TV anchor and how it prepped her in how she helps people today.
7:14 Molly’s lightbulb moment and how she started helping more people in building authority.
10:57 Molly shares her perspective on what builds authority and the authentic presence in a brand? What is her definition of building authority?
16:58 How can a person recognize their authority and close the gap?
18:55 What are the common problems in creating authority online?
22:52 Molly shares her thoughts on why it is so hard for people to be themselves in front of the camera.
25:55 Molly shares her own experience in getting to know who she is, practicing her mind and her confidence.
27:40 Molly thoughts on practicing in front of the camera and her confidence.
31:11 Molly’s invitation to get connected and how she got to know Heather.
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