You just read a book and you get a thought – should I write my own book, too? Do you have what it takes to bring to life a book that will help you spread the message to the world? What are the signs that it’s time for you to get going with your own book?
In this exciting new episode, we will deep dive into how you can become an author and the divine signals you can look out for with Jyotsna Ramachandran. Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book. She is the founder of Happy Self Publishing, where overwhelmed, yet purpose-driven authors can experience a transformative journey of self-discovery through the process of publishing their book and amplifying their message.
Jyotsna will share the divine signs you can look out for and how each sign will look like in your life or your business. She will share her own beautiful stories on how she became an author, how she helped her husband with his book, and how she started her own global publishing agency. She will share her tips for intuitive coaches, coaches in general, and business owners in having a clear topic for their books. She will also share the habits an author should develop, and what the tangible and intangible benefits of publishing a book.
Make sure you listen to the whole podcast for Jyotsna’s nuggets of wisdom and her exclusive invitation that can help you become the best author you can be!
Soul Stirring Quotes
“Every person needs to write a book based on their life, on their expertise, and don’t have to wait till you become wise.”
“It’s a sign that you have the duty to write a book when you have gone through a low point in your life, you’ve overcome it successfully, and you see other people going through the same things.”
“Your reader may want to hear it from you to take action.”
“When you say it with your personality based on your experience, somebody will connect with that authentically and their lives can change forever.”
“Come from a place of abundance, don’t look at others as your competitors but as part of the choir.”
“You may be an expert at everything, but your level of expertise is not exactly the same on all topics.”
“As a first time author, make your topic unique and narrow down the reader base.”
“It’s really important that you believe in your topic and live by the principles you are sharing in your book.”
“Read a lot of positive statements about yourself and reverse your limiting beliefs.”
“Have a dedicated space and time for writing your book.”
“80% of your content is already within you. The remaining 20% can be figured out later.”
“Just go ahead and write whatever you know.”
“We can be so critical about our own writing. It’s good to self-edit after you finish the whole manuscript.”
“There has to be attachment and detachment with your book topic at the same time.”
“It’s like raising a baby – you need to have an attachment but you also need to understand that it has a different life and you have to give it the freedom.”
“They are not reviewing you as a person, they are reviewing your book. You and your book are not the same thing.”
“I believe that authors need not be writers.”
“Writing is a skill. You don’t have to worry if you don’t have the skill.”
“A book coach can do wonders. They can look at the progress you’ve made, support you, give you feedback, and hold you accountable.”
“Until you write your book, you will not really know the different opportunities it can bring to your life.”
(0:26) Who is Jyotsna and how did she start her amazing business?
(8:03) When is the right time to pull the trigger and write your own book?
(9:13) The first divine signal: when you have struggled, have overcome your struggles, and people gather around you have the same struggles.
(10:19) The second divine signal: recognizing your own expertise through the people around you.
(11:48) The third divine signal: you experience negative emotions towards other people talking about your expertise in a very lacking or shallow way.
(15:03) Jyotsna shares her thoughts on why the amount of information already available should not stop you from writing your own book.
(16:41) How coming from abundance makes a difference in seeing other authors as not your competitors.
(17:21) How do you find the perfect topic for your book?
(18:19) The five parameters that can help you find the perfect topic: Expertise, Uniqueness, Effort, Profitability, and Alignment.
(21:03) Can you swap profitability with popularity if you are not a business owner?
(24:35) What are the daily habits of an author to help manifest and create a book?
(28:17) Jyotsna shares her thoughts on self-editing and when you should be editing your manuscript.
(29:11) How can you be attached and detached at the same time to your book topic?
(31:35) Jyotsna’s tips for people with limiting beliefs and for “talkers” aka coaches and consultants.
(37:00) What are the tangible and intangible benefits of having your own book from a personal and business perspective?
(39:04) How does your book fit in your funnel? What should this funnel look like?
(41:58) Jyotsna shares how authors and/or aspiring authors can work with her company and angel writers.
(43:41) Jyotsna’s exclusive invitation for her bootcamp, her Facebook group, and an exciting exercise.
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Heather Alice: Welcome to the everyday intuitive podcast. I’m your host, Heather Alice Shea intuitive life coach trainer status quo, shaker and founder of Atmana coaching academy. Listen in each week to break up with your comfort zone claim your self confidence and radically embrace your role as an intuitive healer mentor and sought after coach let’s get within and get after it.
My guest today on the podcast is Jona Rama CRIN. She is a lovely individual. I really enjoyed our conversation and she is the CEO and founder of happy self publishing. She is a bestselling author book, publisher, TEDx speaker, and international author success coach who helps coaches, trainers, speakers, and experts build a super profitable author funnel.
And help with getting their book off the ground, out of their head, giving it wings and giving it life. So her passion and specialty is really just helping overwhelmed people. Who’ve got a book on their heart, get their story out and into the world. So if you have ever dreamed of writing a book or telling your story, but really struggle with the steps that you need to take from start to finish.
One of the things. Loved about speaking with jot now was that she really understands soup to nuts, what it takes to bring a book to life. So her method and her services as a book coach are really start to finish. And I think that’s rare to find in the coaching industry. Typically, you find someone who can help you write it, but not design.
And then design it, but not publish it and then publish it, but not promote it. so she really helps you do all of that. So I know where I am going when I need to write a book. She’s incredible. So I am so happy to have her on the podcast without further ado. I give you Jona Rama, Cron. Jo’s so thank you so much for joining me here today on the podcast to talk about all things.
Self-publishing and what I love so much about your brand is that you are making what could be a pretty crazy, hairy experience, happy and fun. And I, you know, spent some time, of course, diving deep into your beautiful business and your brand before I had you on. And I have to tell you that even just spending time, you know, on your site, seeing the team that you work with, it made me feel like becoming an.
Is wow possible. so I’m just so excited to have you on to help all of the aspiring authors who have a book in their heart, whether you’re a coach, whether you’re an entrepreneur, whether you’re just an intuitive person with an incredible story to tell, I want your ears to perk up. As you listen here today, to all of the goodness that Jo is going to give.
okay. So my first question to you is we’re gonna talk a little bit about the divine signals or the signs that come with being an author. So, but before we jump into that, if you could just give us some background into how you started this work with happy self-publishing.
Jyotsna: Sure Heather, I do not have any publishing background.
I’m not from any literary background at all. I started my first business about nine years ago. That was in two. Staff recruitment. I started that because I just wanted to quit the regular job and try if I can become an entrepreneur. Luckily that went on really well for two years. And then I became a mom and that changed my life completely.
And I wanted to have more freedom and flexibility. So I thought that probably this recruitment agency wouldn’t be a good fit. And I started looking at. Entrepreneurial opportunities. And that’s when I came across this concept of publishing Kindle books through the Amazon platform, this was about seven years ago.
A lot of people were talking about it, especially in the Western world. And me being from India had no clue because I did not even own a Kindle device back then. Oh wow. I started to learn from a lot of people and very quickly I set up this simple business model where I would just find interesting topics.
I would hire freelancers to write these. Typical ghost writers to write these shot eBooks. And every week I would publish a book on Amazon and this picked off really well. And within a couple of months, I was making more money than my previous business, which gave me the freedom to shut that down and only focus on the royalties that I was making from these books.
So in six months we published 50 titles and then I thought. This is the time for me to finally write my own book because a lot of people started asking me how I’m managing to be a mom, stay at home and also run a business. So I wrote job escape plan, and that was such a fulfilling experience, Heather, because up until then, I was just.
Quickly putting together some books, which I was not connected to just because I wanted to make some quick books. But now when I wrote my own book, I was sharing my life story, my journey. Mm. And that brought me a lot of recognition appreciation. And people were actually writing to me as to how they got inspired and managed to quit their jobs.
That was so inspiring for me. So very soon people were also asking me if I can help them publish their books. This is when I. Wow. So far, I’ve just been doing books without really putting my mind and heart to it. But there, there are so many aspiring authors who have a message who have a story who have some knowledge to share with the world.
So why not put together my team to good use by. just starting a company called happy self publishing and helping all these aspiring authors. So that’s how my journey began in this industry five years ago.
Heather Alice: Oh my gosh. There is so much to unpack from that. I’m just in awe how beautiful. And I love the fact that you found this, your work organically.
It truly happened from a need within yourself and then your story just unfolded from there. So that is incredible. What was the title of your first.
Jyotsna: It’s called job escape plan.
Heather Alice: your mission. If you choose to accept it is to get the hell outta corporate America. . That’s fantastic. It’s funny that you mentioned you were in recruitment.
Um, I did career coaching. My first job outta college was for a recruitment agency as well, and I was one of the recruiters in career coaches in the office. So I’m very familiar with that churn and. It is a Doy dog.
Jyotsna: Yeah. I used to have a hundred people calling me every day and I would make a hundred phone calls after a point I could barely hear well because of all the phone calls.
So I decided if I’m starting another business that would involve zero phone calls . So today my business, we do speak with our clients, but they are not these random phone calls that people would do all the time. So I kind of intentionally have created a business based on my dream lifestyle. And I’m really.
Happy to say
Heather Alice: that that’s good for you. And as a mother, too, I think many people listening, our mamas or our caretakers and nurturers in some way. And I love the fact that we’re living in a world, whereas women, we can own those multiple roles. I think that, you know, there’s a lot of conversation for women around like, oh, I have so much to do.
I’m so overwhelmed. You know, iron’s in the fire, busy, busy, busy, but you know, we were sort of made for. I think we would maybe be quite unhappy if we didn’t have so many opportunities to express ourselves so good for you for not only creating that in your own life, but for turning around and mentoring other people how to do it as well.
So, okay. I have a huge question for you. I’m dying and I’m, it’s kind of like I’m asking for a friend and really every question I’m gonna ask you is really, you know, for me, because , these are all questions that I feel right in my own. Yeah. So, and I had told you, before we hit record, my brother is self-published, he’s written five books that he’s published and I’m just not even gonna lie.
I’m jealous. I’m really jealous of . So, okay. So when is it time for a person to turn their attention to their book? Could you give us some pointers on, you know, when is it time to pull the trigger to say, okay, I’ve got this, I know I need to do it, but there just never seems to be time. Can you walk us through that process and over that T.
Jyotsna: I personally believe that every person needs to write a book based on their life, based on whatever they know their expertise. And you don’t have to wait till you really become wise. And until you become the number one expert to write with whatever a person knows currently, I think it is our duty to help people who are just a few steps behind us.
And they may resonate with you more than the so-called influenza in your industry. Right? Mm-hmm so I personally believe that. You don’t have to really wait to write your book, but if you don’t trust me, then you can at least listen to some divine signals that you may have already received, but you might not have noticed.
So these are the three divine signals that if you pay attention to, and if you have at least got one of these, I think it’s a good signal that you should actually be writing your book. So, okay, here we go. Yeah. The first one is when you see that. You have had some struggles in your life and you have successfully overcome them.
And you notice that a lot of people around you are also going through a similar struggle when we are usually at a low point in our life, we think that it’s only me. Who’s going through this trouble. Like when I was a new mom, I thought it’s just me. You know, my kid is the messiest and the Nazi, but then if I actually open my eyes and look around, there are so many other moms who are going through a similar.
Right. So if you have gone through a difficult time in your life, it could be a disease. It could be a personal relationship, uh, tragedy. It could be a business loss. It could be in any area of your life, but if you’ve gone through a low point and you’ve overcome that successfully, and now you look around and a lot of people are going through what you had gone through.
It’s a sign that it’s your duty to help them by writing a book. Mm.
Heather Alice: I love that you are using a very timeless word, the duty. the duty to help others. It is a duty, isn’t it? Our lives should extend beyond ourselves. Right. I love that. Okay. What’s the second sign.
Jyotsna: The second sign is where. You may not really recognize your expertise.
You may think that it’s just your second nature, right? You may be a great parent or you may be wonderful at, you know, decluttering your house. It just comes naturally to you. So you don’t value that, but people around you, your friends, your followers, they keep coming back to you and asking you for advice on that topic.
right. You may even not have a business based on that, because you think that it’s not really valuable, but people around you come to you and ask for your advice. That’s also a good sign that you should be really putting that skill to good use. You may want to become a coach in that area. And probably you may also wanna write a book on that subject.
Heather Alice: I love that you say that because I tell my clients that all the time, what comes effortless to you, you tend to discount the value of it, but that’s the whole reason why it’s the most valuable thing, because. Your way of doing it is so Embodi. So integrated into your mind, your heart and your soul, that it is just like water flows downhill.
And it doesn’t really think about flowing downhill, but that means that you’re the exact person to teach it. So I absolutely love that, but we do kind of go, oh, that, you know, Really people. Yeah. This isn’t like, you just do it. Like, no, you don’t just do it. You know, every time I get my haircut by my stylist, I’m like, you’re performing wizardry on my head.
Like, I don’t know what you’re doing, but you could teach people how to do that’s right. She’s a genius at it. So. Okay. And the third one,
Jyotsna: the third one is something that’s not a very positive emotion, but a lot of times negative emotions also teach us. Right. So here is the negative emotion that you may experience.
You may feel anger and at times jealousy. When you see other people talking about a subject that’s so close to your heart and you feel that what they’re saying is not really accurate, or they’re just saying things which are so shallow and you know, something much deeper about it, but you are not really owning that space and talking about it.
But people who are, have as good as you have just started out, they don’t have the qualification or the experience. They are just owning it and they’re talking about it and you feel, oh my God, that’s ridiculous. I. Speak much more about this, right? So that pain that you feel, that’s a fantastic trigger.
That it’s high time that you wrote a book on this topic.
Heather Alice: You just took me to church. can I get an amen? Can I get an amen. I know you guys are listening to this on the pod, but if you’re watching the video, like I am just like sitting over here, slow clapping from stance, because that is so true. And I think we don’t give ourselves permission to sit back and say, this is bullshit.
There is so much bullshit that exists in every industry, right? Yeah. So I love that. You’re saying that use that emotion. I remember when I started my business in 2015 and I heard Marie Forlio, you know, one of our, the original founders of online entrepreneurship for women, she said, right. About what pisses you off, talk about what pisses you off.
Like don’t be afraid to go there. yeah. So that’s great. I think I’ve got several books in me on you. The bullshit flag I see frequently. So if that’s all it takes, I mean, I’m gonna be, I’ve got 10 in me right now. That’s fantastic. and I think that’s true for all of us too. Right, right. As you look out there, that’s another good way.
I think maybe to discover your zone, your area of expertise, right? Because you wouldn’t be sitting there going, oh, wait a minute. We could teach that in a better way or a deeper way. Exactly. Yeah. If you weren’t an expert at it. Yeah. And
Jyotsna: no offense to all those people who are bullshitting because they are speaking based on what they know.
Right. With the limited knowledge and experience they have. But if you have more and you think it’s ridiculous, that means that again, it’s your duty to go ahead and speak about it.
Heather Alice: Yeah. And that’s a great point. I mean, it’s I’m of the mind that no matter what, get out there. Somebody needs to hear what you’re saying.
It doesn’t matter, you know, for every person who wants to speak their message, there’s a person who needs to hear it. But what I don’t want to see happen, I had a, oh my gosh. I had a conversation with a lady yesterday. She is probably one of the most profound psychologists I’ve ever talked to. and I’ve never met a person with more wisdom and expertise, but yet those people kind of sit back and go, well, the market’s saturated.
Does anybody wanna hear what I have to say? So I think it’s important to say, look, if you are sitting back with, you know, a 10,000 mile well of information and you feel like the market doesn’t wanna hear it because some influence are out there speaking, you know, to their level of understanding, please don’t silence yourself.
There’s somebody who needs to hear what you have to say too. So yeah, it’s all good. We love it all. We love it all.
Jyotsna: And to add to this, Heather, you talked about the amount of information, right? There is so much information out there already, and people think, why should I speak about it? Now? This, this is a common thing that stops people from writing a book.
So I feel that your reader may want to re hear it from you to take action. You know, I would’ve heard from 10 people. You know, not to eat after 7:00 PM, but when the 11th person tells me, that’s when I really internalize it and I want to act upon it. So had that 11th person not written a book or a blog or done a podcast on that topic, I would’ve not taken action.
So we never know who’s going be the person who’s going to actually act upon things based on what we say. So it’s okay if there are 10 other people talking about the same thing, but when we. But our personality, based on our experience, somebody will connect with that authentically and their lives can change forever.
Heather Alice: I love that. It’s almost, as you were speaking, I kind of saw the event in my mind of a choir singing and your voice makes up that choir of the message. Right? Which I really love that actually you get to join. Other people. Yeah. Yeah. That you’re not alone in your message. Right. Which is really cool. One of my team members found another life coach training academy, and I just fell in love.
I was like, oh my goodness, this is so cool. I love their brand. Their program’s incredible. Yes. I’m not the only person out there in the world. Trying to make it a better place through coaching. It was actually really neat. Right. So I love, that’s a beautiful way to see it, to see your voice as one of many, that’s gonna help change.
Jyotsna: And you’re able to do that, Heather, because you come from a place of abundance where you don’t look at others as your competitors, right. You look at them as part of the core. So yeah, I think when, when sometimes people do to whatever life circumstances or lack of having a good coach or whatever, they may operate from scarcity.
And that’s when they feel that I don’t have to be doing this. Others are already doing it. They’re already doing it. So. Why should I be doing it now? So, yeah,
Heather Alice: that’s great. I love that. You’re connect. That’s really an interesting idea. It’s the abundance mindset helps you understand that you have something to give to, right?
Yeah. That’s great. Okay. I love it. Okay. So another question we are multi passionate entrepreneurs. We are multi passionate creatures. How do we choose the perfect topic for our.
Jyotsna: All right. So this is a great question. And I have adapt a concept from this book called essentialism. The author creates a nice matrix called the decision making matrix.
Now I have kind of taken that idea from there, but I’ve made a topic selection matrix. From that. So if you are a person with multiple ideas, I’m sure all of us are right. So you see who’s your target reader and you make a list of all their problems, potential challenges, potential goals, and you may pick multiple of them as your book topics.
Now let’s say you have three different ideas now, how do you choose one out of this thing? Mm-hmm so you need to make a matrix, basically rows and columns on the pro. You put all those three topic. And in the columns, you’re gonna rate each of those topics based on five parameters. So I’ll walk you through those five.
The first one is expertise. Now you may be an expert at everything, but your level of expertise is not exactly the same on all the three topics. So if on topic, a, your expertise is at five out of five on topic B it could be four out of five. So give yourself a rating on a scale of one to five. Okay.
You’ve done expertise. Got it. The next thing you’re gonna look at is unique. Now as a, as a first time author, especially you want your book to really stand out. You don’t want it to be just like another book out there. So see if you have the potential to make this topic unique. Now you can do that in a couple of ways.
You can narrow down your topic to really focus on one. Particular type of reader. If you can narrow down the reader base, that itself can make the book unique. Or if you can go back and join the dots and make that as your unique system of whatever you’re teaching, that can also make that topic unique. So see, how can you rate the three topics based on uniqueness?
The thought factor is effort. Now, I don’t want you to be spending five years in writing a book. If you can do that in five months, that would be great. So mark yourself based on the effort that you need to write a book, there are some topics that you can just go on a podcast and keep talking about it because.
You have that natural flow, which means if you have to write the same book, it’s going to take you very less effort, but there will be some topics where you’re not that confident you wanna go and do a lot of research. It may be a nice topic for your next book, but not this one because it needs too much effort.
I see. So again, rate the three topics based on effort. The fourth point is profitability. You wanna make that book profitable for your business? If it’s connected to your business. So a good way to check that is you can either go to Amazon and see if other books based on similar topics are doing well or not.
You can just check the particular category, look at the number one book and see how the rank is. If the rank is smaller, that is if a book has a rank of hundred, it means it’s doing much better than a book that has a rank of 10,000.
Heather Alice: So that’s so the rank is one is zero to a hundred. yeah.
Jyotsna: Okay. Okay. In inside Amazon store, every book has a rank.
So the lower the rank, the more it is.
Heather Alice: oh, okay. Okay. I see, like one number one. I got it. Yeah. Number one
Jyotsna: is selling the maximum. Okay, great. I see. That’s how you, that’s how you kind of do a market research to see how that topic, uh, books based on similar topics are doing mm-hmm so you know which one is more profitable.
You can, if you already have an audience, that’s also a great way. You can just run a poll and ask your audience, which of these topics is great. And which one gets the maximum. It’s probably more profitable because your audience wants
Heather Alice: it. Quick question on this one, before we go to number five mm-hmm would you say that if a person isn’t a business owner, that they could swap profitability with popularity, so they could look at that Google rank and say, okay, but these are the most popular topics.
Does that make
Jyotsna: sense? Yeah, I think, yeah, popularity and profitability go hand in. If you don’t have a business, maybe you can’t make money in the backend right away. But if that book is popular, at least you’ll end up selling a lot of books. Right. And that’s also directly related to making money, right?
Heather Alice: Yeah. Yeah. Okay, cool. Okay. Oh my God. You’re blowing my mind. Number five.
Jyotsna: stop. And the fifth one is the most important one, which I’m sure you will love because that’s alignment because I feel it’s really important that there could be a lot of topics that you’re good. But unless you believe in it, you are living by those principles that you wanna share in the book.
It’s going to feel out of alignment after a while, because if you’ve written a book on a topic for the next five years, people are gonna be asking you questions on that topic. You’re gonna be interviewed on that. You’re gonna go on shows. So if it’s not really what you believe in, you’re gonna feel empty and it should also be in alignment with your future.
So if it’s a good match with your vision, then please rank it accordingly and give it an alignment score.
Heather Alice: Oh my gosh, I love that you said this. I went to a conference once bestselling author. Mm-hmm got on stage and said, I hate that you guys asked me questions about this book because it’s not the book I really wanted to write.
I wrote it to make. and it, you could just see the misery, right? Like it wasn’t, even though it was all the things, right. It was popular. People loved it, but it wasn’t in alignment with what the person really wanted to be spending their time talking about. So.
Jyotsna: Right. Yeah. I loved it. Happy that honestly, they were able to say that and not a lot of people can actually say that
Heather Alice: I admire, I admire the, oh my goodness.
That how courageous. To say something like that. Yeah. I agree. And also helps other people not feel pressured as when I heard her say that I was like, oh, that yes. Good. Okay. If I ever do write a book or when I do write a book, I promise myself it’s gonna be about what I feel. I most truly need to write.
Right now. So amazing. Absolutely. Those are so good. Oh my God. I wrote ’em down myself. I cannot wait to
Jyotsna: cry. So just add up these scores and the topic that gets the maximum score should be the topic. Now, here is the caveat here. There are some people who are really intuitive or probably I should put it this way.
All of us have this power of intuition, but not everyone taps into. If you are somebody who really practices that and can intuitively say, which is the best of three topics, just tear apart, this matrix, you don’t need it, but if you cannot come up with a confident answer, then this matrix will really help you.
Heather Alice: I love that you bring up the intuitive piece of it. And of course, you know, the whole podcast is about intuition and then sharing our soul’s purpose with the world. So I love. Another thing you can do is do your intuitive exercise and then take Johan’s this process. She just gave you here and use it as a reality testing device.
Yeah, because you, I bet you money. They’ll say, boom. I know it’s topic too. And then be honest with yourself about these five metrics and probably what you’ll find is number two. You know, really is what you should be doing. So that is fantastic. What are some of the daily habits? So we’ve got our topic.
We’ve realized, you know, we’ve got our three divine signals. We’ve got our topic. We’re in alignment. What are some of the habits that an author would need on the daily to be able to make this baby manifest?
Jyotsna: Great. So once you make up your mind that I’m gonna become an author, you made that decision. Then I think it’s important to give at least one out of time every day for the next, maybe three months to get your manuscript together.
So for this, there are certain daily habits, which if you follow will make the process a lot easier. So I think the first thing one should have is an author pledge. An author pledge is like a self contract that you write to yourself and you read it out every day. You talk about who is this book for? How is it gonna change their life?
And what is the topic of your book by when are you going to finish your manuscript? And when I go to publish it, so, and you put your sign below that laminated frame, it, keep it right in front of you. So it’s like a contract that you’re reading to. So this self contract is one thing that you should be reading.
The other thing that you can read, if you believe in affirmations and visualization is. Read out a lot of positive statements about yourself, whatever limiting belief you have about yourself. Like my writing skills are horrible. Just reverse that and convert it into a positive statement. Mm. If you can make a set of five or six positive statements, like words flow naturally from my mind to my computer, or I’m a bestselling author whose book is gonna serve millions of people, just write out these important sentences, which can fire you up and put you in the right state of mind before you actually start writing your.
So read your author pledge, read the self contract and get started. So that’s the first habit. The second one would be to have a dedicated space and time for writing the book. A lot of people would say that I will write when I have the inspiration or they would say I would write when I have the time. It just doesn’t happen that way.
We need to create the space and time to write. So block your calendar, unless you put it on your calendar, it’s not gonna happen. For some people it’s early morning for some people it’s the afternoon or late in the night, whatever works for you, but just block one out of your time and create a space, which is totally decluttered.
Turn off your wifi. This is super important because a lot of authors get into the zone of researching while they’re writing. But I feel honestly, for most authors, 80% of your content is already within you. Plus try to get that out. The remaining 20% can be figured out later.
Heather Alice: Wow. That’s massive. Really powerful.
And you’re also asking the author to trust themselves.
Jyotsna: Exactly because they already know so much about it. And that’s why you have this calling to write the book. So you really don’t have to go find quotes by other people or statistics by some agency for you to prove that point. You can do that later to just add more credibility, but for now, just go ahead and write what you, whatever, you know, so,
Heather Alice: yeah.
And also trust that, you know, way more than you think you. because as you sit down and write, it’s gonna come out. I ask my little brother how he wrote his books and he calls his process. He goes, I go underneath. I said, what do you mean you go underneath? He goes, when I write, I go underneath his time was two 30 or three o’clock in the morning.
And what he said he did was he wrote and wrote, he write fictional books about, you know, anyway, it’s all kinds of amazing stuff, night breaker series, but he says my characters talk to me and I don’t stop writing until they stop talking. Wow. And, you know, but that was what he said too. He said, I never, I didn’t touch anything.
I just wrote and wrote and wrote. And he also didn’t edit a word until he finished the entire book.
Jyotsna: That’s such a good thing that he shared with you because we can be so critical about our own writing. It’s good to self-edit after you finish the entire manuscript before you pass it on. So
Heather Alice: you agree with that?
You agree with that? Absolutely. That you should wait. Okay.
Jyotsna: Yeah. Otherwise, what would happen is you would write a paragraph and you will the next day, instead of writing the next paragraph, you’ll go back and keep correcting the first one and you’ll go nowhere. Oh my
Heather Alice: God. That’s why I can’t, I can’t even write emails because I do that.
Jyotsna: so there has to be attachment and detachment. That’s really important. You should be attached to the topic and you should be passionate about. But it should also be a bit detached. Otherwise you’ll feel that it’s your baby and you will not send her to school. That’s how it is. You
Heather Alice: guys pick that up. You should be attached and also detached at the same time.
That’s really, really powerful. Can you speak more about that? Can you maybe embellish attach like those two concepts? How could you be attached to it and also not attached to it at the same time?
Jyotsna: I think unless you’re attached, you will not have that love. You will not have that passion to create. And you will not be focused to finish the project.
So you need to be attached and committed towards that project. But at the same time, you need to be a little detached because otherwise you will feel that the book is a reflection of you and you will want to project your best self out there. Right? So you will try to critique and edit every single thing you’re writing.
And that’s why we lose focus on who the book is for. The book is not for the author. It is actually for the reader. so unless you’re detached, you’ll not be able to put out your creation out there. There are so many authors, who’ve written entire manuscripts, but they have not published it yet. And it’s lying in their computers for years because they’re not able to detach and just let it go and let it have a life of its own.
So it’s just like raising a baby. You need to have that attach. , but you also need to understand that it is a different life and you have to give it the freedom.
Heather Alice: I love that. You say that. Thank you for saying that. And I also think it’s the same with our businesses. Like I love more than just other than my husband, my family and my child.
I love this business. I love every inch of my business. It is a part of me, but it is not me. Hmm. It is not me. And your book isn’t you either. And that’s, I think that’s a massive skill for all creative people to learn is that it’s an expression of you. Sure. But you know, it’s not you.
Jyotsna: Yeah. Yeah. And I see this happen a lot of times, even after the publishing of the book, however, wonderful.
Your book is you will end up getting bad one-star reviews. Hmm. That is definitely going to happen. There will be these crazy people who will not even read your book fully, just because they didn’t like the title. They may leave a one star review for all kinds of different reasons. And unless you have that detachment, you will take it.
So personally, and I have seen authors right back to us and literally cry saying that have spent one year of my life and this person has written a one star review. So then we’ll have to actually get, uh, know, wear the hat of a coach and tell. They’re not reviewing you as a person they’re reviewing your book and you and the book are not the
Heather Alice: same thing.
Yeah. And also it’s like, girl, you gotta love your haters. You gotta let them do their job. That’s a hater’s job is to hate. You gotta let ’em hate. Exactly. That’s fine.
Jyotsna: exactly. That’s so true.
Heather Alice: So can you give us some tips for us? Talkers out there because I am way more of a talker than I am a writer. So can you maybe give some tips to people who they have like that limiting belief?
I’m not a good writer. Oh my goodness. Writing would take so long. I don’t have the skill. I’m a terrible type, whatever. Right. For the people out there who are talkers, can you give us some, give us some. How could we get our books outta
Jyotsna: ourselves? Absolutely. In fact, this is my main focus for this year and the next few years, I strongly believe that authors need not be writers.
Writing is a skill. If you have it great. If you don’t have it, don’t worry because you are the author. You are bringing your story out there. You don’t have to be a great. and I got, you know, firsthand experience of this while trying to help my husband with his book. He’s a relationship coach. He’s at his job.
He can talk for hours with his clients. And yet when it came to writing his book, he was procrastinating it for years, until I finally understood that it’s because of his dyslexia, he was not able to write mm-hmm . So, as an experiment, I told him that. We ourselves a challenge. Let’s just announce to the world that you’re writing a book.
So I got his book covered, designed, and I put it on social media. This is something I recommend to all my clients now. Oh
Heather Alice: my gosh, girl, you are not playing around. You are not shots fired in terms of getting a book out there. Holy cow.
Jyotsna: because it’s a different level of accountability. Now the whole world is gonna ask you, right?
All the 500 likes you’ve got, they are all gonna hold you accountable.
Heather Alice: Oh, my gosh. So you let me get this straight. You designed the cover and the title of the book before he wrote it. And you were like, you’re writing before
Jyotsna: he wrote a single word. We designed it. And we decided also upon a launch date.
And we told people that, Hey, this is the book that I’m writing and, you know, Join my launch team, and you will get pre-order copies, you’ll get this and that. And all of, you know, he created that bus before the launch. He was super scared. So I actually opened his accountant. Did that? love it afterwards because I kind of had a plan.
So I was sure this would work. So what I did was we first outlined this chapter. Based on whatever he knew, he made kind of a brain dump and then we just rearranged them into a logical sequence of chapters. And then every day I would interview him based on one chapter and just like a podcast. He would just come as a nice guest and he would just speak on and on.
I recorded all of that and he had 10 principles to share in the book for a successful marriage. And I interviewed him for 10 days and. I said, okay, now you may go, you don’t have to come back to like finish writing the book. And then I listened back to the interviews and I wrote the book for him. And within a couple of months, the book was published and his business took off to another level after that.
So, wow. I’m so happy that we discovered this process together and I thought that I’m not a ghost writer. It didn’t sound good to me. So I started calling myself an angel writer. And now after his success, we’ve actually launched that as a service at my company, because I realized there are so many entrepreneurs, coaches, consultants who have a story, but because of various factors, they are stopping themselves.
One of them could be dyslexia. Another could be that they’re just so busy in their mind. They are spending all their time in one, on one consultations. So they don’t have. to write the book. Mm-hmm mm-hmm and for such people, I would suggest a couple of things. One is if you can work with an angel writer, go ahead and do that because they would do everything for you.
They should not just be a good writer, but they should also be good at interviewing you so they can extract all the information and write it for you. This is one option. The second option could be working with a book coach because I feel a book coach can actually find out. the blind spots that probably you are not present to.
Maybe your problem is not really writing your problem is lack of clarity. Mm-hmm and they could actually help you figure it out. They can get on calls with you every week. Look at the progress you’ve made and support you, give you feedback and hold you accountable. So a book coach can also do wonders mm-hmm
Uh, the third option, which is the simplest option is instead of typing in your word. Turn on the voice typing feature and just speak to your word document mm-hmm so, or a Google doc or whatever works for you. So you can also use transcription apps if you wanna record and get it transcribed. But that’s also a great way to at least have a rough draft.
It’s not gonna be perfect. You will have to rework on it. Probably hire a writing assistant to do all of that, but it’s far better than just staring at a blank screen.
Heather Alice: Yeah. Yeah. And I love that you’re giving. You know, the options on, there are actual many ways that we can get the book out and going with the idea that this really is something that’s waiting to be born.
You know, you’re going to need help. You’re going to need help of some kind, whether it’s just Surry writing it for you or Alexa or someone , you know, that’s transcribing, you know, give yourself that gift of help because it’s not, you know, I think the most natural thing in the world is for us to get in our own way.
With doing this. And I don’t know, maybe it’s a little bit like standing on stage naked, you know, it’s a very vulnerable thing maybe to write a book. Yeah,
Jyotsna: absolutely. Yeah. It’s not easy, but you’ll thank yourself for doing it because until you write your book, You will not really know what are the different opportunities it can bring to your life.
Usually authors have goals. Like I need to have X number of clients. I need to increase my fee. That’s why I’m writing a book. Or I wanna go on a TEDx stage. And that’s why I’m writing a book. But after they write their book, there are so many intangible benefits. In my husband’s case, he always knew he was good at what he was doing.
But the moment he held the book in his hand for the first time, he said something internally changed because. He started to respect his own expertise more because now it’s been converted into a tangible book, so he could see his self worth go up. He just doubled his prices. Not because he suddenly became great, but he started to believe in his expertise.
And those are the, I think self transformational. Benefits of writing a book. So before I used to tell my team that we help aspiring authors become published authors, but now I tell them that we actually help people go through a journey of self discovery through the process of writing the book. I
Heather Alice: love that.
I love that it’s by becoming an author, you’re discovering the genius. You already possess. and it’s almost like you’re the process allows you to witness what’s already there. What are some of the tangible benefits that it does from a business perspective that it lends a person in business? So you’d mentioned a TEDx talk.
Talk to us a little bit about some of the, for those who are a little less aspirationally oriented and more practically oriented on the ROI, a book could yield you. What are some of those things? The practical results that it will give you in your.
Jyotsna: right. So I look at the book as a part of an author funnel.
So the book is just the doorway for people to learn about whatever other things you are doing. So some people may have one or two elements in the funnel, but it’s really important that you bring it all together so that it functions really well. And you can maximize the. So right at the top of the funnel, just imagine it as a funnel or an inverted triangle on top of it is the book.
Most people will probably discover you through your book. That’s there on Amazon, but after reading the book, some people will really fall in love with your work. They may want to continue the conversation outside the book. They may wanna follow you. So as an author, it’s part that you have your social media profiles and you also give some free value.
So that’s the next level free value can be in the form. Blogs podcasts videos. So it’s not just limited to the book, but everything else that you wanna do around the book, you can give away, you should give away as free value. The step after that is some of your followers would want to actually pay some money and get some specific steps that they need to follow so that they can see some results.
So these are not just people for motivation, but these are people who really want real. So for these people, you need to have something called the paid value level in the paid value level. You can have your online course. You can have a membership community, something that’s not too expensive and something that people can easily buy by paying $47 or four $97, something in that level.
And then some people from here would want to upgrade and they want to probably have one on one access to you because these are probably people who are. A little successful or people who are really committed to having bigger goals achieved. They won’t mind paying a premium to have your coaching or getting it done for you service done by you, something like that, or hire you as a speaker for their next conference.
So that’s the premium value that you’re gonna offer, which is your time or your company’s time in helping them at a higher level. So these are the four levels in the funnel. If a hundred people read your book, not everybody. Move to the next level, but some people would, and that can make the book so profit.
Heather Alice: Hmm. I love that. So it’s really couched in a bigger process of the give that you’re bringing into the world. And if you do it, I think according to you find that right topic apply some of these principles that you’ve given us here today, it opens the door to a bigger world. Right. It really helps you personally see yourself differently and also as a professional.
So I’ve been absolutely. Yeah. Yeah. I’ve been asked several times. Why don’t you write a book? And I’m like, I don’t know what to write. So I, as we’ve been having this conversation, I’m like, this is a low key call out. I think I need to I’m calling myself out a little bit. That, you know, maybe we all really, the time really is right.
And it’s not this big daunting, cuz I really feel like a lot of us don’t write because we feel like we don’t have the time. Everybody is so busy, but I’m leaving this conversation feeling like, you know, actually it could be really enjoyable. Absolutely. Yeah. Yeah. Give it a try. Yeah. Yeah. That we all should write a book.
I agree with what you said in the beginning that we all have an untold story that we’re here to tell. So that’s beautiful. Yeah. Tell us how you work. In happy self-publishing how do people work with your firm?
Jyotsna: So people come to us at different stages. Some people come to us at the very beginning where they just have this vague idea.
They’ve probably given, writing a try and they’ve given up and now they’ve somehow wanna get the book out there. And for these people, I offer impact amplifier, which is our most premium. Service because it has a lot of hand holding. We give you a book coach or an angel writer to complete the manuscript.
And once the manuscript is ready in three months, my publishing team takes over and they design your cover. They do the editing, the interior design, they publish it on Amazon and a whole lot of other platforms. And then the marketing thing takes over and we do promotions to make sure the book hits the best seller on Amazon.
We book the author on podcast interview. We do media outreach campaigns and all of that. So that’s a six month long engagement with us, but everything is handled, but there are also authors who finish the manuscript and come to us. So they don’t have to start from scratch. They just have to ha uh, make use of our services for publishing and marketing.
So this is how we help our authors the best part about self-publishing. we are not a publishing house. We help them write the book, publish it, and also retain the rights and royalties. You don’t have to share that with anyone. Sure. People just pay us for these services and then everything belongs to them.
Heather Alice: that’s how it works. Oh, that’s really beautiful. So you’re really firing on all cylinders in terms of who needs what right. You can help no matter what stage a person. Yeah, that’s fantastic. Okay. Well, I want to encourage everyone here. We are going to have your website in the show notes, which is it’s just happy.
Self-publishing dot com.
Jyotsna: Yes. And for the audience and the listeners here, I also have a special thing to talk about for those who are just starting out. It’s really important that your foundation for your book project is set and you need guidance mainly in the initial stages. So I’ve created a free bootcamp called the author success bootcamp, which happens every few weeks inside our Facebook.
Called happy authors tribe. So if you are starting out and you need clarity on the foundations for your book, then head over to happy self-publishing dot com slash tribe. Now, this is where you will be redirected to our Facebook group. Join the group and get the notification. Whenever our next bootcamp is happening.
Heather Alice: fantastic. Okay. And just go in general and check out. There’s a lot of really great information on I’m a big website person, so I’m always sending people, go to the website, just take a moment and, and, uh, look at it. And then I think I’m in your Facebook group too. Whoa. So yeah, so it’s ha I’m gonna say that website again.
It’s happy. Self-publishing dot com slash tribe. Go check that out. There is also a assessment. There’s an assessment. That’s right on your website too. Yeah. So is that on the homepage when you land there? That was also something else I did. I was like, oh, this is really neat. Yes, that’s
Jyotsna: right on top of the homepage.
So that’s the author success score card. That’s like a fun assessment. Yeah. Um, once you answer the questions, you get a score, which tells you what’s your probability of becoming a successful author. And what you need to do to improve that probability.
Heather Alice: I love it. Well, that’s fantastic. Cuz it helps people see a solid foundation.
I can tell that you’ve put so much hard and soul into helping people become the authors that they really are meant to become. And I love the fact that you’ve got all the analytics in there too, cuz it really helps people. It probably helps people see that they’re farther along than they think they are.
And doing it so great. Okay. Well, thank you so much for being on for sharing your wisdom and yeah, I’m gonna run myself through your matrix and give myself that one through five assessment. I’m going to invite the whole audience here, whether you have a business or not, please know you got a book inside, you take some of the pointers that, that you have heard here today and move forward in your life with them.
Thank you so much. O so for being.
Jyotsna: thank you so much, Heather. This was such a nice conversation. I just felt like talking to an old school friend, which is amazing.
Heather Alice: thank you. Yeah. I try to keep it very informal and fun and, and yeah, just, I appreciate you being willing to share because you are absolutely an expert at this, so thank you.
Thank you so much. That is a wrap for today’s show. Thank you from the bottom of my feels for showing up today in your power and in your willingness to let your intuitive self lead. And if you are still working your way to your first 50 to 100 K in your coaching practice, I have two incredible free resources to help you fast pass this process.
The first is to join our free and fun Facebook group, the atmana intuitive coach collective, where myself and our atmana instructors do free trainings every week to help you turn your obstacles into opportunities with each and every step you take so that you can begin to achieve success on your own terms, and finally make the money that you know, you deserve.
So, if you’re interested in joining our group, just pop onto Facebook and you can search bar atmana, intuitive coach collective, and we will pop up or you can check our show notes for a link. And the second resource is a V I P ticket to our next upcoming five day workshop experience. Live your purpose, launch your practice, where you are going to.
Four keys to claiming your intuitive confidence calling in clients with authenticity and integrity. And then you’re gonna create your very first or one of many signature programs that help you sell your services with ease and grace. That also helps you. Hi ticket. So head on over to Heather, Alice she.com/intuitive coach launch to get your V I P ticket, or you can check the show notes where you can get your hot little hands on a link to both the Facebook group and the five day workshop until next time I see you.
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