Ep66: Discover Your Message By Getting Clear On Your Why

Jun 29, 2021

“He who has a why to live can bear almost any how.” The famous philosopher and cultural critic Friedrich Nietzsche said these words, but what does it really mean for you as a coach? Why is discovering your message and getting clear on your why better than inspiration or motivation?

In this short and sweet episode, Heather shares an amazing exercise on how you can discover your why and how to use it to help you in your business. She will also give her thoughts on why having a clear message is better than being inspired or motivated. Heather will also share her own experience on how she uses the seven layers of why.

Make sure you listen till the end of the episode for Heather’s exclusive invitation for you to join the Live Your Purpose, Launch Your Practice Workshop and help you discover your why!

Soul Stirring Quotes


“Being clear on what is most important to you is the engine or the driver that has the power to help you maintain clarity, specificity and consistency in your life and in your business.”

“Becoming committed, dedicated, and determined will help you have momentum in your business.”

“Fulfillment to me is knowing that I’m walking in my purpose.”

“Your why is all of the things that are important to you.”

“Base your life and your business on something that is true within you.”

“When you start to operate from the place within you, people are going to feel it.”


Episode Timecodes:

  • 0:28 The importance of this topic for coaches who struggle to maintain clarity on their message.

  • 1:45 Heather shares why being clear with your why is better instead of using motivation or inspiration.

  • 3:07 What happens when you are clear with your why?

  • 3:40 Heather shares an exercise that can help you discover your why and the seven layers of why.

  • 4:52 Heather shares the important questions per layer and examples in discovering your why.

  • 8:50 Heather shares her thoughts on how you can build your business around the layers of your why.

  • 11:05 Heather’s exclusive invitation for you to join the “Live Your Purpose, Launch Your Practice” Workshop.

Links Mentioned:

Join The Atmana Intuitive Coach Collective Facebook Group HERE

Join the next Live Your Purpose, Launch Your Practice Workshop here

Connect with Heather

Email: hello@heatheraliceshea.com

Timezone: America/New_York

Website: heatheraliceshea.com


The Atmana Intuitive Coach Collective

Join The Atmana Intuitive Coach Collective Facebook Group here: 


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Episode Transcript:

Welcome to the everyday intuitive podcast. I’m your host, Heather Alice Shea intuitive life coach trainer status quo, shaker and founder of Atmana Coaching Academy. Listen in each week to break up with your comfort zone claim your self confidence and radically embrace your role as an intuitive healer mentor and sought after coach let’s get within and get after it.

Let’s talk about discovering your life’s purpose or as we kind of talk about it in the personal development world, discovering your big, why? I think this is really important to drill down into so many new coaches or even coaches who have been at it for a while, struggle to maintain clarity and specificity with respect to.

How they talk about their work to their friends, their family, and of course, potential clients. And so the goal of this podcast is to help you leave, you know, by the end of it, having some clarity around what you deeply feel, your message is in your business. And also I think in your life, by drilling down into your why.

So I’m gonna take you through an exercise that has seven layers to it. And then I’m gonna talk about shifting away from trying to use motivation and inspiration as catalysts to discovering your message and maintaining consistency in your business and replacing it with two other things that your, why understanding your, why being clear on your.

Really helps you use instead of motivation and inspiration, there was a philosopher named Michell who said he, who has a, why can bear almost anyhow. And I think that is so important because being clear on what is most important to you is the. Engine or the driver that has the power to help you maintain clarity, specificity, and consistency in your life and in your business that I think most of us are looking for.

Right. And in our world today, what I see happening is coaches are using. Inspiration and motivation to try to get things done in their business. And you and I both know that doesn’t work. It really doesn’t work because these things are IM permanent, right? They work off of factors that are exterior to you, exterior to your deepest, wants, and wishes and desires.

It’s almost like trying to borrow motivation. Or success or, you know, it’s almost like trying to borrow that from someone else. It simply doesn’t work. I know that there have been times in man, when the last thing in the world I felt was motivated. The last thing in the world I felt was inspired, but I got up and I showed up to work.

Anyway, and that’s because I’m tapped into my why I’m clear on what it is I’m doing with my time and in my business. And so what that yields us when we are clear on our, why is a couple of things, the first is the how doesn’t matter anymore. We become very, very committed and dedicated and determined instead of motivated and inspired.

We become dedicated. And committed. And that, that is what’s gonna help you have momentum in your business. That is what is intrinsic within you. That is what doesn’t rely on how you feel in any one given day. And so I wanna run you through this exercise to help you discover your why, so that you can have this determination.

And this commitment every day, instead of motivation and inspiration, you wake up every day, you know, consistent, clear. It doesn’t matter how you feel that day. You’re you, you are focused on your goals and what you are accomplishing, and more importantly, why it is incredibly important, not only to you, but to other people.

So let’s go through this exercise really quick. Now the seven layers of why the point of this is to hit bed. around helping you discover two main things like tapping into the energy of doing what you’re doing in life, because it is who you are. I’m gonna give you this secret, right? That’s what we’re going for at the bottom.

At the end of this exercise at that seventh layer, what we’re going for? Is for you to sort of hit the bedrock of well, because this is who I am or well, because I can, I believe that I can, that’s bedrock on this exercise, so I’m giving the end away. But I think it’s important to do that because if not, you kind of get lost in the exercise.

It’s very nuanced. And so what you do is we’re going to say this, I’m gonna say, why are you doing the thing that you’re doing? Why do you have the goal that you have? Why do you have. So we’re gonna, I’m gonna use myself as an example, because if not this, this, uh, exercise just kind of, it’s hard to wrap your head around.

So, but what I want you to do is say, is answer the question. Why are you doing the thing that you’re doing? And usually we have an answer like, well, I want more freedom. I need more time. You know, I want to take care of my family. It’s usually something like that. Okay. So in my case, it’s freedom. Why am I running Atmana?

Well, my answer to that is, well, I want freedom. I don’t wanna have to get up and go to a nine to five job. I want the freedom to create what I wanna create for me. I’m doing this because of freedom. Okay. Well, why is that important? Why is that important to you? That I feel a sense of freedom. And so the answer to that question is, well, I wanna be happy I think that freedom makes me happy.

okay. Well, why is happiness important to you now? This is the third layer. This is where it gets tough. What does that mean to you to be happy? Why is it important that you are happy? Who cares? Why should you be happy? Right? Why is that important to you specifically? And usually around the third or fourth layer people go, well, I wanna be happy because happiness is important, right?

You start to give circular answers. Now that’s a good thing. That means the exercise is working. So don’t stop here. Keep drilling down. Why is happiness important? Well, because I wanna help myself and others feel fulfilled in life. So happiness is important to me because I wanna feel fulfilled. Oh, okay. So fulfillment is what’s important.

Okay. So fourth layer down. Well, why is that important to you? What does it mean to you to be fulfilled? Why is that important? It’s like, oh, I don’t know. Man. Feeling fulfilled is it’s important to feel fulfilled, right? Again, that circular argument, but we have to keep going. . So for me, the answer to this one was well feeling fulfilled.

And it’s me living in my purpose. Fulfillment to me is knowing that I’m walking in my purpose. It’s important to me to feel like my life stands for something that I’m here for a reason that my life is making a difference. Okay. Layer five. But why is that important? Why does that matter? Go a deeper layer layer.

why do you want your life to make a difference? And so my answer to that is, well, because I wanna be a force of light and good in the world. I want to fulfillment and purpose means to me that I’m doing good things, right. My purpose, I wanna walk in my purpose and that purpose is that I’m creating and being a force for good.

Why is it important for me to be a force for good? Why is that important for. to be a force for good. What’s that mean? Who cares? Why is it important? Right? What’s that mean? Who cares? Why it’s important? Tell me why that’s important. And so for me, the answer is, well, because that’s my potential made manifest in this world.

I believe that that’s an ability I have within myself. That is my desire to manifest in this earthly realm we live in. So it’s my potential. It’s my potential. And then number seven, the last one is why is it important for you to walk in your potential? And to me, the answer is because it’s who I am because it is who I am.

Right. And so that’s my, why. It’s all of the things that are important to me. That’s the power of this exercise. The seven layers of why is you really hit on everything that your heart is secretly yearning for? That we don’t have a full understanding of because we haven’t really taken the time to ask ourselves these deep and quite honestly kind of hard questions to answer.

Right. We don’t really know why we have the desires that we have, but what I think is so neat about this exercise and what I would like to offer you to use in your practice is that all of these things that I just hit on freedom, happiness, fulfillment. Purpose potential being a force for good manifesting my potential in this world.

That is quite literally everything that we do. And we offer in to our coaches. It’s literally my brand message. I know it sounds kind of silly, but it really is. And I bet it’s gonna be the same for you too. So what I want you to do is base your life. And your business because your business is just an extension of who you are.

It’s a creative byproduct of who you are. So what I would like you to do, what I would humbly submit that you have an opportunity to do is build your business on something that’s true within you. It’s not something that sounds great, or that maybe even, you know, you’re convinced people want to buy, right.

It starts from this place within. That has power that has a weight that has a force behind it. And I promise you when you start to operate from this place, not only in your own life, but as a coach with your clients. And also as you step up and market your business and your services to people, they’re going to feel it.

It’s not something you can really explain. It doesn’t make any real logical sense, but I promise it really does give you that leverage and momentum you’re looking for because it’s real and people can. that’s real and people can feel it. And if you’re not a coach and you’re listening to this, then the same is true for you and how you serve your family, your friends, right.

It’s how you show up in the world. This always starts from a place of being this within ourselves. And so give yourself the gift of going through this exercise so that you can start living from that place of dedication and commitment. Not only today, but tomorrow and every single day in the future. So walk through the seven, just ask yourself seven times.

Why is that important? What does that mean? Why is it important to me? And you will not only discover your why, but discover your brand message. And if you would like some help learning how to drill down into that with our support coaches and me. Please feel free to register for our next five day workshop.

Live your purpose, launch your practice. I will put a link in the show notes for you, where we get clear on your lighthouse message, which is basically this exercise on steroids together. We rise. That is a wrap for today’s show. Thank you from the bottom of my feels for showing up today in your power and in your willingness to let your intuitive self lead.

And if you are still working your way to your first 50 to 100 K in your coaching practice, I have two incredible free resources. To help you fast pass this process. The first is to join our free and fun Facebook group, the Atmana intuitive coach collective, where myself and our Atmana instructors do free trainings every week to help you turn your obstacles into opportunities with each and every step you take so that you can begin to achieve success on your own terms, and finally make the money that you know, you deserve.

So, if you’re interested in joining our group, just pop onto Facebook and you can search bar Atmana intuitive coach collective, and we will pop up or you can check our show notes for a link. And the second resource is a V I P ticket to our next upcoming five day workshop experience. Live your purpose, launch your practice, where you are going to learn four keys to claiming your intuitive confidence calling in clients with authenticity and integrity.

And then you’re gonna create your very first or one of many. Signature programs that help you sell your services with ease and grace. That also helps you go high ticket. So head on over to Heatheraliceshea.com/intuitive coach launch to get your V I P ticket, or you can check the show notes where you can get your hot little hands on a link to both the Facebook group and the five day work.

Until next time I see you. I love you together. We rise.